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Why You Should Be Using A/B Testing In Your Lead Generation
There’s no such thing as a perfect lead generation strategy. With social lead gen, as with most things, there is always room for improvement. That’s why there is no good reason marketers and sales reps...
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Things I’ve Learned as a Marketing Intern
As the year comes to an end, it seems like a good time to reflect on the knowledge I’ve gained in 2014. It’s been nearly four months since I came on as the Marketing Intern for the Socedo team, my...
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A Look Back: The Top Socedo Blog Posts of 2014
2014 was definitely a year for the books! And as we make our way into 2015, and all the exciting new opportunities it brings, it’s a great time to take a look back at the insights gained and shared...
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Socedo’s Twitter Handle Follower Feature: A New Way To Find Warm Leads
Socedo has created a new beta feature to help users increased the volume and range of their lead generation efforts. We received a lot of feedback from our customers that they would like the ability to...
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3 Tricks To Mastering Social Listening
A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master...
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The Power of One: Your Best Social Selling Tool is You
You. You’re one person. Even though you’re a sales or marketing guru—and you know it—you also rely on the rest of your team for the complex and time-consuming processes like lead generation, scoring,...
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Master the 3 Types of Twitter Direct Messages
When it comes to social selling, direct messages are your first hard touch with a prospect and usually come when you’re ready to convert the lead into the buying cycle. It may also be the prospect’s...
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Multi-Modal Social Selling for a Dynamic Customer Journey
In the world of social media, your customers are finding information about your brand across many different platforms, from Twitter to Facebook, LinkedIn to Pinterest, and even sites like Quora,...
View ArticleLead Generation and List Building at Sales Hacker Seattle
On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of the Seattle Sales Hacker Series. The focus of the night was...
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Don’t Fear Negative Responses on Social
We all like to be liked. Step-by-step engagement on social media can lead to new friends, engaged customers, and happy business relationships, but with such a wide net in the social media and an...
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How Any Business Can Utilize Valentines Day Marketing
Guest post by Scott Lipow The holiday season is officially over and the New Year is in full swing. Consumers are patiently anticipating (or dreading) the next holiday. That’s right, Valentine’s Day...
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Visually Achieved Scalable Outreach and 38% CTR with Socedo
Last week, Socedo hosted a webinar about creating meaningful trust on social media by connecting with the right prospects, asking the right questions, and keeping CTAs clear and consistent. Whether a...
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When Not to Use PPC Advertising
Guest post by Brad Shorr PPC advertising is wildly popular: Google AdWords is the world’s largest ad network, reaching about 80 percent of global Internet users. Despite its popularity, PPC is not for...
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4 Ways Sales Can Use Content in Their Social Selling
Guest post by Shelley Cernel, Senior Marketing Manager at KnowledgeTree Over the past several years, we have seen a significant rise in the importance of digital channels in the sales process. In...
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8 Easy Steps to Take Your Website From No Traffic to Non Stop Visitors
Guest post from Corianne Burton from N2Q Consulting So, you have a website and – you’re proud to say – it’s a sharp one. Now what? Although it would be great if they did, visits don’t always just start...
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Webinar Recap: Finding the Right Tools to Use for Social Selling w/Shane Gibson
While most businesses today have a social media presence, a majority of businesses are still challenged with how to use social media to drum up new business and generate revenue. In the B2B world, many...
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10 Things we DIDN’T Learn at the Marketo Marketing Nation Summit
Failure is bad. Nope. Alison Levine, author of On the Edge, has scaled the highest peak on every continent. The first time she attempted Everest, she had to turn around right before reaching the...
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Using Smart Lists to Optimize Your Content for Social Leads
Traditionally, marketers have segmented their database for campaigns based on demographic information like job titles, regions and company size. The problem with this approach is that it treats...
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7 Marketing Leaders Share Insight on How Social Grows Their Business
Social media has fundamentally changed the way brands communicate and has enabled marketers and salespeople to interact directly with prospects at every stage of the buyer journey. Modern marketers are...
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5 Best Practices for Creating Content that Converts
Guest blog from Khalid Saleh is the co-founder and CEO of Invesp CRO. As a B2B marketer, your job isn’t just to get visitors to your site; it’s also to convert those visitors into leads and customers....
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